Facebook campaign development for Tuborg Open Italy, a music project by Tuborg Italy.
During summer 2017, Tuborg has launched an international music project: the electronic music trio Major Lazer produced a beat, named "Tuborg Beat", and artists and musicians from many different countries were called to bring their sound and transform this beat into a song.
In Italy, two hip-hop singers, producers and songwriters, J-Ax and Fedez, together with the pop singer Sergio Silvestre, developed the project for the Italian music market, creating the track "Turn It Up".
Tuborg Italy documented the tour of the two hip-hop singers and filmed the entire creation of the new song in the studio.
Tuborg also launched some contests to win merchandising, giveaways, free gigs tickets and meet&greet with the artists.
The project ended with a big music show in Milan, at the Alcatraz Club, where the three musicians played live "Turn It Up". together with other famous songs of their repertoire, in front of thousands of fans.
The goal of the campaign, developed over four months, was to create awareness around the music project, around the contest and the partnership with the musicians.
CONTENT & ENGAGEMENT
- Content creation supervision and content selection advisement, working closely with the Media Agency to create the right engagement
- Copywriting for Facebook posts
- Supervision of graphics creation for Facebook posts, working closely with the graphic designer
SCHEDULING & PLANNING
- Social media calendar planning and scheduling, working closely with the Media Agency