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Socialive

Web Community

Individual project for a web community and mobile app dedicated to lone concertgoers and music fans.

 

 

THE IDEA

Music fans love to go to concerts, but

often don't have enough friends

to share their music tastes with, and end up going alone or not going at all. 

The solution is a mobile app connecting

people within the same city who want to go to the same local concert or event.

In this way, they can know each other first online and then meet in person to share the music experience at the gig venue.

People can also connect with other locals who want to travel abroad for a specific show or festival.

 

MAIN RESPONSIBILITIES

Socialive skills

Research,

Trendwatching,

Market

Analysis

Online/Offline

Advertisement

Branding

Concept,

Copywriting

& Content

Strategy

Marketing

Scheduling

Web &

App Design

The idea has been presented with a pitch you can browse here below.

TARGET

Concertgoers and music lovers between 20 and 45 years old, attending at least 2-3 local events a month.

They listen to several music genres and they like to share their tastes with others.

They are frequent users of mobile apps and social media, they live their life with an adventurous spirit and an open-minded attitude.

PROJECT DEVELOPING

I identified my target needs and wishes through a specific and focused questionnaire, and then I created a marketing strategy to position my community among competitors.
I set up all the main functions and I designed a logo, a mobile app and a website.

Then I planned some online/offline advertising strategies.

The project has been tailored on a medium-big Italian city, like Milan and Rome, but it can be adapted and/or reproduced for every city in the world that has a buzzing event scene.

 

The idea is searching for investors!

Drop a line if you're interested.