BRAND IDENTITY DEVELOPMENT
- Storytelling and branding experience developing around Silvie's expat life in Canada and around the idea of "sailing to the moon", a wide concept that includes travelling, moving to other countries, living abroad, opening your mind, making new experiences, setting higher goals and making your life better.
CONTENT CREATION & SOCIAL MEDIA MANAGEMENT
- Concept and design of Instagram travel/photography posts, Instagram stories, Facebook posts
- Writing of social media content as Instagram picture descriptions, YouTube channel bio, Youtube videos description
- Planning and scheduling of posts
- Content research and creation for several themes as moving to Canada, expats life, funny facts about Canada, and the overall journey of an Italian girl living abroad
- Concept creation for videos like travel diaries, graphic videos and vlogs
- Content research in order to engage the YouTube audience with special links, favorite readings, music, fonts, coupon codes and freebies.
COPYWRITING & GRAPHICS
- Branding identity design through research, creation and choice of fonts, logos, colors, pictures
- Graphic design and copywriting for YouTube videos, YouTube thumbnails and Instagram Stories
- Photographies shooting and editing for IG posts
VIDEO AND SOUND EDITING
- YouTube videos and Instagram stories creation, direction, editing and post-production
- Music and Sound research, selection and editing for YouTube videos and Instagram stories
- Italian and English subtitles writing.
PAID ADVERTISING & ENGAGEMENT
- Creation of Instagram sponsored posts and stories, and Facebook Ads
- Weekly delivery of sponsored posts and stories to engage targeted users to watch a YouTube video and generate traffic
- Creation of GIFS, short video clips with music, YouTube thumbnails adaption and YouTube teasers for IG stories.
IDEA & STORYTELLING
Creation of a brand identity experience around the travel stories of the main character, Silvie, who's moving from Italy to Canada for one year, thanks to a Working Holiday Visa, to make a long-chased experience abroad.
"Sail To The Moon" is the main message, delivered through the travel stories of the protagonist, Silvie Melancolie: a passionate Italian girl that wants to transform her melancholy in a desire of improving herself, setting higher goals and keep pushing herself further, stepping out of her comfort zone, grabbing chances, drifting the beaten path and living life as a challenge, a journey where she will never stop learning.
"Sail To The Moon" is also a joke to highlight the distance between Italy and Canada, since many people (especially her family) told Silvie that moving to Canada is such an audacious decision that's like going to another planet.