AN EFFECTIVE PRESENTATION IS ART.
Designing an appealing and engaging presentation, and give a good and memorable speech, is crucial to transmit an appealing and clear advertising message to the audience. It's almost a craftwork, an art that requires time, effort, research, and practice.
It requires to be focused on the content, on the delivery and the design of that content.
And then, the speech: built as a journey, with a specific narrative structure, starting out by presenting a problem and then describing the solution.
Building a presentation is one of the most challenging task for a communication designer, but also one of the most exciting. It requires a process to go through, and I have mine:
1) crafting an idea, doing content and visual research, developing a specific tone and pitch, then planning and building a narrative structure;
2) building slides sticking to a few ideas and keeping then simple, treating them as the complement of the verbal presentations;
3) practicing by myself and practicing with an audience;
4) finally presenting, usually using a clicker, standing and moving around, keeping eye contact, showing excitement and passion, embracing my nervousness if needed and being prepared for gaffes. Leaving time for questions and building a relationship with the audience.