Like Bike

Bike Awareness Campaign for

the city of Rome

Duo project for a bike awareness campaign addressed to young people leaving in the city of Rome 

 

MAIN RESPONSIBILITIES

Skills_edited

Communication &

Advertising

Market Analysis &

Trendwatching

Concept &

Developing

Copywriting,

Content &

Art Direction

THE PROJECT
We wanted to promote a new mobility culture in a city full of cars, pushing young people to use a bike to go to school, university, clubs and events.
We transformed biking in a cool and trendy action, using an engaging and fun communication.

 

 

The idea is searching for investors!

Drop a line if you're interested.