Like Bike
Bike Awareness Campaign for
the city of Rome
Duo project for a bike awareness campaign addressed to young people leaving in the city of Rome
MAIN RESPONSIBILITIES
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Communication &
Advertising
Market Analysis &
Trendwatching
Concept &
Developing
Copywriting,
Content &
Art Direction
THE PROJECT
We wanted to promote a new mobility culture in a city full of cars, pushing young people to use a bike to go to school, university, clubs and events.
We transformed biking in a cool and trendy action, using an engaging and fun communication.
The idea is searching for investors!
Drop a line if you're interested.