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Hubag
Mobile app design
and start up development
Team project for a new start-up designed to improve the city experience of locals and tourists in Milan.
THE IDEA
People living in cities often move around by public transport, foot or bike.
They like to grab a drink or hang out after work or school but often, their workplace or university is not near their home, so they have to carry around a heavy bag with a laptop or books.
At the same time, tourists visiting want
to explore the city freely, without carrying heavy bags or luggage.
Where can all these people leave their own personal belongings so they can walk around easily and have fun in the city?
The solution is a city network of lockers, offering picking and delivery services.
Small spaces all around the city with lockers that can be rented through a digital security system, at a low cost per hour,
for small and medium-sized bags,
personal belongings and/or luggage.
MAIN RESPONSIBILITIES
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Budgeting
Scheduling
Strategy
Marketing
Market
Analysis
Branding
Research
& Concept
Copywriting
& Content
The project has been presented with a pitch you can browse here below.
TARGET
Public transport users, commuters, students, tourists
PROJECT DEVELOPMENT
A business model canvas and a mobile app have been created and designed thanks to a market analysis, targeting and budgeting.
The project has been tailored on the city of Milan, but it can be adapted to every city in the world with a high amount of public transport users, commuters, students, tourists and a buzzing city life.
