DESIGN IS THINKING MADE VISUAL.
Graphic design is basically art with a purpose: it occupies the intersection between the science of communication and the art of aesthetics.
It's the practice of concept creation, of planning ideas and experiences with a visual and textual content.
A designer combines illustrations, photographs, and fonts in order to communicate an idea. This requires a creative and systematic plan to solve a problem and achieve certain goals with the use of images, symbols, and words.
A graphic designer is a visual communicator, someone who creates visual concepts and communicate ideas to inspire, inform, or captivate.
Design means, most of all, creating a relationship.
For this reason, every single time I start working on graphics, I keep in my mind a clear goal that helps me define an ending point and, subsequently, a place to start.
My clear goal is to make the brand, the product or the concept I am developing, the most recognizable possible.
Chasing the right set of colors, images, typography and visual assets, it's possible to create an entire range of distinctive and reproducible elements, in order to promote that specific message to a specific audience.