creativity is making
with a purpose,
a meaning AND A STORY BEHIND.
Every great design begins with an even better story.
We are overloaded with data and information, and can’t remember it all. But we do remember stories.
Then communication should no longer talking about the things we make, but about the things we tell.
At the heart of connecting with people, there is good creativity matched with a relevant storytelling.
Creating a communication output with a creative mindset means telling a real and authentic story, that can touch and move the audience's emotions.
Creative communication is fundamental.
Whether if I find myself designing a wayfinding system, creating a narrative radio format, directing a video-art clip or planning an awareness campaign: it's all about creating a story.
Integrating stories into a communication project is challenging but necessary to engage the audience, and transmit the meaning and purpose of a message.
My goal is to design specific universes around videos, visuals, formats or campaigns, worlds full of recurring signs the target can recognize and find itself inside.