Love Me Mini
Web Design, Content & Social Media
Brand design and management for a plant, building an entire online experience, including a website/blog, a business Instagram page, a Pinterest profile, a Spotify account and a Facebook page.
IDEA & DESIGN
Creation of a brand identity experience for the Pilea Peperomioides plant.
The brand message revolves around the "Air Purifying Plants" concept, based on sharing the love for plants, and a younger minimalist approach to plants.
MAIN TASKS
Results
Followers Amount: 5.6k in 13 months
Follower Growth Percentage: 11%
Average Engagement Rate: 10%
Monthly Viewers: 750k
Newsletters
Subscribers: 1050 in 12 months
Average Opening Rate: 55%
Average Click Rate: 15%
Website
Average weekly views: 6k
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Copywriting,
Blogging
Web Design
Graphics & Photography
Social Media
Management
WEBSITE DESIGN & COPYWRITING
- Brand identity design through research and choice of fonts, logos, icons, colors, infographics
- Styling and layout of pages creation through images, content and copywriting.
SOCIAL MEDIA MANAGEMENT
- Content calendar creation and scheduling for Instagram posts and stories and Facebook posts
- Content research for Facebook posts and Pinterest pins
- Community engagement and management replying to comments and Instagram direct messages
- Daily research on targeted accounts and relevant targeted hashtags,daily likes to targeted accounts and targeted hashtags
- Creation of a coordinate and playful brand experience through music selection for different Spotify playlists
BLOGGING & NEWSLETTER
- Trending topic research and monthly blog calendar creation and scheduling
- Weekly blog post writing
- Interviews with Instagramers, bloggers and readers
- Weekly newsletters to redirect subscribers to a new blog post
PHOTOGRAPHY
- Photography shooting and editing
TRENDWATCHING
- Houseplants trend watching and research
GRAPHICS
- Banners, infographics, Pinterest posts and Instagram Stories creation