Love Me Mini

Web Design, Content & Social Media

Brand design and management for a plant, building an entire online experience, including a website/bloga business Instagram page, a Pinterest profile, a Spotify account and a Facebook page.

 

IDEA & DESIGN

Creation of a brand identity experience for the Pilea Peperomioides plant. 

The brand message revolves around the "Air Purifying Plants" concept, based on sharing the love for plants, and a younger minimalist approach to plants.

 

MAIN TASKS

Results

Instagram

Followers Amount: 5.6k in 13 months

Follower Growth Percentage: 11%

Average Engagement Rate: 10%

Pinterest

Monthly Viewers: 750k 

Newsletters

Subscribers: 1050 in 12 months

Average Opening Rate: 55%

Average Click Rate: 15%

Website

Average weekly views: 6k

Skills_edited_edited

Copywriting,

Blogging

Web Design

Graphics & Photography

Social Media

Management

WEBSITE DESIGN & COPYWRITING

- Brand identity design through research and choice of fonts, logos, icons, colors, infographics

- Styling and layout of pages creation through images, content and copywriting.

SOCIAL MEDIA MANAGEMENT

- Content calendar creation and scheduling for Instagram posts and stories and Facebook posts

 

- Content research for Facebook posts and Pinterest pins

- Community engagement and management replying to comments and Instagram direct messages

- Daily research on targeted accounts and relevant targeted hashtags,daily likes to targeted accounts and targeted hashtags

 

- Creation of a coordinate and playful brand experience through music selection for different Spotify playlists

BLOGGING & NEWSLETTER

- Trending topic research and monthly blog calendar creation and scheduling

- Weekly blog post writing

- Interviews with Instagramers, bloggers and readers

- Weekly newsletters to redirect subscribers to a new blog post

PHOTOGRAPHY

- Photography shooting and editing

TRENDWATCHING

- Houseplants trend watching and research

GRAPHICS

- Banners, infographics, Pinterest posts and Instagram Stories creation