SILVIA FRATTALI

EVENT DESIGN & BRANDING

- Creation of a diffuse brand experience inside the nightclub, designing the right mood and vibe according to Belvedere brand guidelines. Design of creative solutions, lights and branded set up in order to re-furnish and re-decorate the entire venue.

 

BUDGETING & PLANNING

- Management of a €30K+ event budget, dealing with all the vendors and ensuring expenses were in line with client requests

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- Management of vendors and set up producers, handling cost negotiation, and building effective working relationships while taking account of client's requests

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- Assisted the Senior Project Manager in scheduling the event, planning and coordinating logistics, managing vendors, ensuring proper setup and productions as established by the client.

PRODUCTION & MANAGEMENT

- Visited and evaluated the indoor/outdoor venue areas several times in order to arrange agreements with the venue manager and provide for the right light and branded set up

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- Direct relationship with vendors and staff

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- Planned and coordinated logistics, managing vendors, ensuring proper setup and productions as established by the client, and having clear all the possible risks and critical aspects

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- Handled and scheduled productions as backdrops, totems, stickers, glass decals and panels, coordinating 10+ vendors

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- Assisted the Senior Project Manager in supervising the event execution on-site, being ready to handle every unexpected event.

 

STAFF MANAGEMENT

- Managed a staff of 12+ hostess and 3+ performers

Belvedere Midnight Saber Launch Party

Toy Room - Rome

26 March, 2017

THE IDEA

Launching the new Midnight Saber Belvedere vodka with a party inside a Rome nightclub, completely restyled for the occasion.

 

PROJECT DEVELOPMENT

Belvedere Vodka wanted to launch a new exclusive product, creating a special party at the Toy Room Club, in Rome.

The client request was to highlight the brand inside the venue as much as possible, in order to create an unforgettable party mood, generate awareness about the new product and increase sales of Belvedere vodka during the night.
To respond to client's requests, the club

has been restyled completely and the party hosted some special entertainment as dressed up hostess and performers. 

 

MAIN RESPONSIBILITIES