Launch: Mayor of Milan visiting

Credits

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Amici In Viaggio

Children's Hospital Wayfinding Experience 

Niguarda Hospital of Milan

Team project realised for the Niguarda Hospital of Milan.

The project is currently running at the Niguarda's children ward and has been financed by the city of Milan, the region

of Lombardia and The Pirelli Foundation.

The system has been launched on 2015, December, 23 with the presence of the Mayor of Milan, Giuliano Pisapia.

 

THE IDEA

Making the kids staying at the hospital
warmer and less scaring, narrating about a friendship between four animal as a way to welcome others and go beyond differences.

 

Play the videos on the left and take a look at the project and watch the TV report of the launch day.

 

 

MAIN RESPONSIBILITIES

Skills_edited

Graphic

Design

Writing,

Copywriting,

Content

Storytelling

Concept

& Developing

Wall Story

Merchandising

«This is a true gem that makes Milan and Italy proud. 

It's heart-warming, it makes the people come together

and gives joy to who's suffering, kids and parents»

-Giuliano Pisapia, (Former) Mayor of Milan

Developed a storytelling around four different animals, picked up from various natural habitats, creating a personality for each of them.

Writing of four stories about the adventures of the animals altogether, their friendship and their attempt to spent time together overcoming their differences.

Designed visuals and content for a gadget kit, including a branded customized map of the area.

PROJECT DEVELOPING

The goal was to build a strong storytelling to create a recognisable and branded wayfinding experience.

 

A team of 30 people redesigned the entire area and the customers experience (kids, parents and guests) using creative signage, building characters and stories, and designing maps, gadgets, wall illustrations and interactive solutions.


Each animal and its natural environment

was assigned to an area of the ward and each story was reproduced on different scenes portrayed on the walls.

The animals adventures continued on welcome kits, maps, journals, and gadgets.

Hospital Entrance Wall

Hospital Entrance Wall

Credits

Welcome Totem

Welcome Totem

Map

Interactive Welcome Wall

Interactive Welcome Wall

Interactive Welcome Wall

Interactive Welcome Wall

Interactive Welcome Wall

Interactive Welcome Wall

Interactive Welcome Wall

Floor Interactive Signage

Interactive Welcome Wall

Interactive Welcome Wall

«Enjoyable animals welcome the kids to make them feel

not like patients, but more like travellers»

-TV News Report

Pediatry Ward Reception Area

Pediatry Ward Reception Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Giraffe Signage

Giraffe Signage

Giraffe Signage

Giraffe Signage

Giraffe Signage

Pediatry Ward Reception Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Pediatry Ward Waiting Area

Giraffe Totem

Giraffe Story - Savannah

Penguin Totem

Penguin Introduction

Penguin Introduction

Penguin Story - North Pole

Penguin Story - North Pole

Penguin Story - North Pole

Sea Horse Totem

Sea Horse Introduction

Sea Horse Story - Under The Sea

Sea Horse Story - Under The Sea

Elephant Totem

Elephant Story - Jungle

Elephant Story - Jungle

Floor Signage

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© 2020 Silvia Frattali - VAT No. 10464840965