Team project realised for the Niguarda Hospital of Milan.
The project is currently running at the Niguarda's children ward and has been financed by the city of Milan, the region
of Lombardia and The Pirelli Foundation.
The system has been launched on 2015, December, 23 with the presence of the Mayor of Milan, Giuliano Pisapia.
THE IDEA
Making the kids staying at the hospital
warmer and less scaring, narrating about a friendship between four animal as a way to welcome others and go beyond differences.
Play the videos on the left and take a look at the project and watch the TV report of the launch day.
MAIN RESPONSIBILITIES
Amici In Viaggio
Children's Hospital Wayfinding Experience
«This is a true gem that makes Milan and Italy proud.
It's heart-warming, it makes the people come together
and gives joy to who's suffering, kids and parents»
-Giuliano Pisapia, (Former) Mayor of Milan
Developed a storytelling around four different animals, picked up from various natural habitats, creating a personality for each of them.
Writing of four stories about the adventures of the animals altogether, their friendship and their attempt to spent time together overcoming their differences.
Designed visuals and content for a gadget kit, including a branded customized map of the area.
PROJECT DEVELOPING
The goal was to build a strong storytelling to create a recognisable and branded wayfinding experience.
A team of 30 people redesigned the entire area and the customers experience (kids, parents and guests) using creative signage, building characters and stories, and designing maps, gadgets, wall illustrations and interactive solutions.
Each animal and its natural environment
was assigned to an area of the ward and each story was reproduced on different scenes portrayed on the walls.
The animals adventures continued on welcome kits, maps, journals, and gadgets.
Niguarda Hospital of Milan
Writing,
Copywriting,
Content
«Enjoyable animals welcome the kids to make them feel
not like patients, but more like travellers»
-TV News Report